Our team are experts in all things tourism marketing, trade distribution and representation, tourism consulting and tourism experience/product development. The DR Tourism project team bring a number of strengths including:
Highly experienced personnel with a spread of complementary skills and a capacity to deliver strong levels of ROI based on many other successful tourism projects and initiatives.
A profound knowledge of tourism, marketing, and economic development, master planning and urban place making, within a private and public sector context (with managerial experience at CEO, Director of Economic Development and Tourism level).
We have worked inside, managed, set up and reviewed Regional Tourism Organisations, Local Tourism Organisations, DMPs and visitor services operations whilst being inside and outside council operating environments.
We utilise well-tested strategic analysis processes and have expert facilitation skills within our team.
Strong stakeholder and project management experience across often very challenging environments and a proven record for working collaboratively with people at all levels including senior executives, frontline managers, staff, politicians, committees and boards.
Danielle’s experience spans over 16 years working in the tourism industry in Australia, where she has held numerous senior sales and marketing roles with key tourism organisations within Queensland in both the private and public sector.
Some of these roles have included Sales, Marketing and Reservations Manager at The Fraser Island Company, Marketing and Media Manager at Tourism Fraser Coast and Marketing and Media Manager at Fraser Coast Opportunities. Danielle has also worked as Acting General Manager of Tourism Fraser Coast.
In Danielle’s roles with Tourism Fraser Coast and Fraser Coast Opportunities (the official Regional Tourism Organisation of the Fraser Coast region in Queensland), she was responsible for all destination marketing, trade and promotion activities for the Fraser Coast region, driving increased levels of overnight visitation, length of stay and visitor expenditure.
Danielle specialises in tourism trade development. She has secured relationships with major trade and media partners throughout Australia, as well as a number of key international destinations. Danielle also maintains strong relationships with key domestic and international media organisations and identities.
Robbie has held key roles within Regional Tourism Organisations and his own consulting business, including Tourism Development Manager at Tourism Fraser Coast, Manager of Tourism at Fraser Coast Opportunities and Interim General Manager at both Tourism Fraser Coast and Fraser Coast Opportunities. Robbie has also worked in a shared role between Fraser Coast Opportunities and Tourism and Events Queensland as a Destination Manager.
In his capacity as Founder and Director of DR Tourism, Robbie has been extensively involved in a range of tourism industry development initiatives across Queensland. This includes a number of industry development programs including workshops and one on one mentoring programs, tourism audits, strategic plans as well as business cases for tourism projects.
Robbie has key relationships with key stakeholders at an RTO, STO and NTO level, as well as within government departments that play a key role in tourism development. Robbie’s expertise lies in tourism and experience development.
Leigh is an experienced business consultant, executive coach, business owner, board director and a former HR Manager, local government CEO and educator. His portfolio of consulting and feasibilities reflects his eclectic background and strong generalist skills across tourism, economic development, property developments, aviation and primary health care. Leigh knows the tourism sector well having established and managed tourism and economic development departments in local government, set up Local Tourism Organisations, been a director on RTOs and scoped the feasibility of, and built, new VICs and led the redevelopment of the Hervey Bay Airport to jet capacity, securing direct flights from Sydney and winning Australian Major Airport of the Year in 2006.
He set up the first Accessible Tourism industry cluster winning a national award in 2000, has been a director on Regional Tourism Organisation boards, an Interim General Manager of Fraser Coast Opportunities and Interim CEO for the Hervey Bay Boat Club ($50M turnover, 250 staff hospitality and tourism operator).
Deanna Byers is a creative, success driven graphic designer who has the energy and commitment needed to produce great work. With qualifications in marketing, advertising and graphic design, she's worked extensively on a range of tourism promotion, marketing and advertising collateral for clients throughout Queensland, Australia and internationally. She has taken major projects from creative conception to completion with outstanding results. By fusing artistic flair with her sound knowledge of tourism and destination marketing principles, Deanna can deliver ideas which are both original and relevant, resulting in intelligent, functional and engaging communication solutions.