Tourism Capacity Building Programs
We specialise in the facilitation and delivery of a range of industry development projects, specialising in one on one mentoring programs for industry. Just some of the topics we cover through workshops and one on one mentoring programs include domestic and international trade distribution, direct to consumer marketing, experience development, and packaging and bundling.
Capacity building within tourism destinations is vital - empowering operators to assist with the ‘heavy lifting’ of promoting tourism regions is a critical strategy that the most successful destinations do well. In a rapidly changing landscape, keeping operators up to speed on the latest and most efficient ways to promote their existing products and services, develop new experiences, better collaborate with other operators, and better cater for target markets are important strategies for long term success.
Our team has extensive experience working in industry development and capacity building initiatives across Queensland and within Northern NSW. Some of the recent initiatives our team has undertaken include:
Our workshops are fun, interactive and focus on tangible outcomes. Participants in workshops can expect to be split into teams, work together on numerous exercises, and work towards creating new distribution plans, marketing strategies, packages and experiences. Our workshops are not ‘death by PowerPoint’!
We specialise in one on one mentoring programs. There are numerous benefits one on one mentoring provides for clients and operators, some of which include:
‘Tourism Whitsundays began working with the DR Tourism team in the 2018/19 financial year on several trade focused industry development initiatives. Firstly, DR Tourism worked with us to mentor several new operators to get them to a trade ready standard, secondly they worked with several operators to prepare them for our annual Whitsundays East Coast Roadshow, and lastly, they worked with mentees to prepare a series of high quality, trade focused videos to use as a key selling tool with domestic and international trade partners.”View Case Study