Case Studies

In July 2018, DR Tourism was awarded a contract via tender by the Tweed Shire Council (TSC) involving the management of all destination marketing, industry/experience development, and visitor information initiatives for a 4 year period, commencing October 2018. We subsequently set up The Tweed Tourism Company (TTC) – the peak tourism body for the Tweed region – which is led by an in market General Manager and local Team. The DR Tourism team of Danielle Andreuzzi, Robbie Cornelius and Leigh Bennett oversee the organisation as its Executive team.

Following the success of the Mackay Trade Mentoring Program – Stage 1, DR Tourism worked with the team at Mackay Tourism to develop the Mackay Trade Ready Program – Stage 2. The Stage 2 program involved taking a handful of tourism operators who had either graduated from the Stage 1 program the previous year, or were trade ready, on a tourism roadshow where operators met with key product managers and retail/front line staff from Retail Travel Agents, Online Travel Agents and Inbound Tour Operators based in Sydney and Brisbane.

‘Tourism Whitsundays began working with the DR Tourism team in the 2018/19 financial year on several trade focused industry development initiatives. Firstly, DR Tourism worked with us to mentor several new operators to get them to a trade ready standard, secondly they worked with several operators to prepare them for our annual Whitsundays East Coast Roadshow, and lastly, they worked with mentees to prepare a series of high quality, trade focused videos to use as a key selling tool with domestic and international trade partners.”

“This program has helped me transform by business and allow me to more effectively reach my target markets both domestically and internationally. My fleet has expanded from 1 vessel to having 4 vessels and guides to offer guests, we have developed new mother shipping product options and our business is also a part of Tourism Australia’s ‘Great Fishing Adventures of Australia’ program which has generated strong levels of awareness for my business.”

“Tourism Noosa has a long standing relationship with DR Tourism across many facets of the tourism industry. For the past two years, DR Tourism has delivered a Global Ready Industry Program on behalf of Tourism Noosa, to upskill Noosa operators to successfully launch their product internationally.”

“Thanks to the work carried out by DR Tourism, Mackay Tourism has been successful in obtaining the necessary permissions from the state government to deliver a sustainable nature-based tourism experience, and we have also been successful in obtaining funding to assist in the set-up phase. I would strongly recommend DR Tourism for any tourism strategy, feasibility or business case projects.”

‘Our business, Tasman Venture has partnered with DR Tourism for several years now and the increases we have seen in our international client base has been significant. Demand for our experiences, in particular our Remote Fraser Island Experience has grown so strongly that we needed to purchase an additional vessel to cater for guests – a fantastic problem to have!’